A conversation before any commitment.

A call to understand where your business is, what you're trying to do next, and whether I'm the right fit for it. No pitch and no deck: just the questions that tell us both if this is worth taking further.

Working out what this needs to do, before anything gets made.

Who you're speaking to, what they need to hear, what's worked before and what hasn't, and how the whole thing should be structured. It's where the message and the voice get decided, and where we agree scope, timeline and a fixed price, so that nothing after this point comes as a surprise.

Making it look like it means it.

I share work as it develops rather than saving it for a reveal, and I ask specific questions rather than open-ended ones, which makes feedback quicker for you and far more useful to me. We settle direction first, while changes are still inexpensive, then work through the detail together.

Building it, and putting it out into the world.

For a website that means development on a staging link you can visit whenever you like. For a brand it means every file, format and application your team will actually use. Either way, if something comes up that changes the plan, you'll hear it from me as it happens rather than in the final week.