The Challenge
Apocalypse Coffee had everything a brand needs except a site that showed it — a family origin story, 25,000+ hours of roasting craft, 700+ five-star reviews, and two cafes people drive across the state to visit. Their existing site communicated none of it. As co-founder Lisa put it in discovery: "It's very bland right now — we really want more of our personality to come through and more of the brand story. When I go to the site, I'm like two and a half seconds in and I immediately am like, I want to connect with something here." The storefront also had to do real commercial work: sell seven distinct roasts in multiple sizes, support subscriptions, and open doors for wholesale and franchising — without burying the story that made people care in the first place.
Apocalypse Coffee
Full site design and build for Apocalypse Coffee — a family-owned, 100% organic specialty roaster in Melbourne, FL with two destination cafes and a seven-roast product line.
The Solution
Apocalypse Coffee had everything a brand needs except a site that showed it — a family origin story, 25,000+ hours of roasting craft, 700+ five-star reviews, and two cafes people drive across the state to visit. Their existing site communicated none of it. As co-founder Lisa put it in discovery: "It's very bland right now — we really want more of our personality to come through and more of the brand story. When I go to the site, I'm like two and a half seconds in and I immediately am like, I want to connect with something here." The storefront also had to do real commercial work: sell seven distinct roasts in multiple sizes, support subscriptions, and open doors for wholesale and franchising — without burying the story that made people care in the first place.
The Result
Apocalypse Coffee has a finished site that finally reads like the brand behind it — the family story is the first thing you meet, the roasts are merchandised properly, and the paths that grow the business (subscriptions, wholesale, franchising) each have a home instead of a footer link. The build is complete and ready to publish on the client's go.
