Brand Identity
Logo Design
Field
Electronics Industry
Company Location
Middleboro, MA
About
Logo refresh and visual identity system for Sager Electronics’ President’s Club program — modernized for digital, print, and event applications while honoring the original mark.
The Challenge
Sager Electronics' President's Club program had a strong legacy and a recognizable original logo — but the mark hadn't kept pace with modern branding standards. It lacked the versatility needed for today's range of digital, print, and event applications, and the typography and layout needed refinement to project the level of prestige the program represents.
President's Club Logo Refresh
Logo refresh and visual identity system for Sager Electronics’ President’s Club program — modernized for digital, print, and event applications while honoring the original mark.
The Solution
Sager Electronics' President's Club program had a strong legacy and a recognizable original logo — but the mark hadn't kept pace with modern branding standards. It lacked the versatility needed for today's range of digital, print, and event applications, and the typography and layout needed refinement to project the level of prestige the program represents.
The Result
The refreshed identity strikes a confident balance between heritage and innovation. It's bold, elegant, and built to scale — now serving as the recognizable mark of excellence across all President's Club communications, from event signage and branded merchandise to digital assets and print collateral.
