The Challenge
Sojourner Media had the foundation of a strong digital presence, but the site needed more intentional structure to convert new leads and support organic growth. CMS collections were underutilized, SEO metadata was largely absent across their 40+ portfolio items, and the contact experience wasn't optimized to capture inquiries efficiently. The team needed a site that worked as hard as the video work they were producing.
Sojourner Media
Website refresh and SEO overhaul for Sojourner Media — a Boston-based video production company serving real estate, wedding, and commercial clients across New England.
The Solution
Sojourner Media had the foundation of a strong digital presence, but the site needed more intentional structure to convert new leads and support organic growth. CMS collections were underutilized, SEO metadata was largely absent across their 40+ portfolio items, and the contact experience wasn't optimized to capture inquiries efficiently. The team needed a site that worked as hard as the video work they were producing.
The Result
Sojourner Media now has a fully SEO-structured site with 40+ items optimized for search, a faster-loading visual experience, and a lead capture system that routes directly into their HoneyBook workflow. The site is positioned to grow with the business — with a CMS architecture that makes adding new work straightforward and a contact experience designed to convert.
